Social media marketing: How to use social media for your business?

by | May 19, 2021 | Social Media Marketing


Social media marketing is an easy and cost-effective way to promote your business online. Social media allows you to reach potential customers directly and engage with them in new and interesting ways. Your social media marketing strategy will shape the way people think about you and your business. I’ve compiled some essential tips and tricks for your social media marketing strategy based on my experience. Brands need to position themselves in social media conversations. This helps people understand them better, create an emotional connection, and form a true desire for your products and services. Location and time are key in your social media marketing strategy. It’s best to target discussions in your industry and communities and maintain a consistent presence. In 2021, there are many ways to remain relevant in the social media marketplace. As the best branding & digital marketing agency in Calicut, we are here to give a new perspective for your business on social media platforms.

Grow Your Audience

Now, we’re going to look at how to use social media marketing to build your brand and your business. I’ll share some of my own personal experiences with you, along with some tips that I’ve picked up from experts in the industry. Social media is about community building and engaging with people who share the same views and interests. One of the major things I would focus on is tapping into the core audience of your target. There are several ways you can grow your community, whether it be through followers, page followers, blog followers, and more.

Essentially, focus on the core community that you’d like to attract. This helps you secure a segment of people who are already paying attention to you, and they trust you as a result. When reaching out to people, be genuine. If you’re responding to a one-time request, drop a line saying “hey, I’m often interested in this kind of topic. Is there anything you’re interested in?” This simple act will go a long way. People on social media are bombarded with ads, even when they don’t want to be. What’s great about it is that oftentimes these ads are enticing, and your audience is more than happy to take a “purchase” right at that moment.

For example, if you are in the wine industry, keep a lookout for what wine-related keywords are commonly used — you might be able to use this knowledge to connect with a new audience of wine connoisseurs. This will stop your ads from being sent to those who constantly being piqued by wine-related content and of course, are not your audience. So always take good care in content optimization related to your niche.

Tips for Making Your Small Business Stand Out on Social Media

1. Use unique hashtags.

2. Have a unique voice.

3. Be a human.

4. Be consistent.

5. Share photos.

6. Share videos.

7. Be honest.

8. Don’t be annoying.

To grow on Instagram, I started using hashtags. Initially being new to Instagram, I had no idea what hashtags were or how hashtags worked. But I had this weird itch to provide value to both followers and Instagram. Using hashtags served two purposes for me. Firstly, I added value by providing insightful content and building a brand. Secondly, I grew my Instagram following to a great extend. Being selective on where and how I used hashtags turned out to be a game-changer. My growth on Instagram accelerated, and I got lots of engagement, likes, comments, downloads, and closest followers. And despite using a large number of hashtags daily, I didn’t feel there were any negative consequences.

After I started caring more about my Instagram growth, I started using more relevant hashtags and these were meant to be within my niche. I use these tags to connect up with specific audiences that I know and care about. It can relate to my niche, my branding, or to the content I provide.

As I mentioned previously, the best way to deliver value to your followers is by providing insightful and likable content. Because I use relevant hashtags instead of common hashtags, people I target can engage more. They get drawn in by my content and I get more followings.

Successfully Using Social Media As A Small Business

Here are some more tips for using social media for your business:

Once you’ve taken your product to market, you should start building your community. According to Branden’s testament to this, there are a couple of steps to follow. What’s important to remember here is that the more engaged followers you have, the more likely you are to be successful. Take a step back and look at your feed. Are people actively discussing your product or sports team? Have they left comments on your posts? And if you don’t see engagement starting to climb immediately, it’s time to look at what you’re offering.

It’s difficult to build a following on social media unless you’ve put in the work and ultimately focused on what your customers need. The more successful you are the more influential people are going to assume you are and you’re well ahead of your competitors. Ensure your content is tailored to what those people want to read. It’s fair to say people’s first reaction to your social media presence isn’t always positive. This is something you need to temper because there is a need for constructive criticism. For your content to go viral it’s key to contain your brand within the boundaries of logic as much as possible. Ignoring comments that are clearly off-topic will keep you from climbing the popularity ladder quicker.

It can also give you a sense of pride knowing people trust what you have to say and point you in the direction of the correct way of doing things.

As an entrepreneur,  do everything to create a successful social media presence.

 Define your social presence ..the way you want

  •  Use icons to make your posts more visually appealing.
  • Pin your posts to the top of your profile or page to make sure that they remain visible to your followers.
  • Consider using hashtags in your posts to help people discover your content.
  • Engage with other social media users by commenting on their posts and liking their content. – Link hashtags in your comments and tag your readers. – Leave comments on other people’s posts, too, to spread the word far and wide.

Would you like to know more about social media marketing? Contact us today to get expert insights on social media strategies for your business.

Our Services


Website Development

Graphics Designing

Digital Marketing

WordPress Development